What is Amazon Advertising?
Amazon Marketing Services is an advertising solution for keyword-targeted ad campaigns. Available to nearly all vendor brands, Amazon advertising offers brands the ability to tailor their Amazon ad spends with targeted ads that will appear where potential customers are most likely to see them. With Amazon Advertising, you can manage your campaigns with Amazon’s campaign management tools and reports.
You can see how much you’re spending for clicks on your ads, target keywords, and products that buyers are using and viewing and measure the impact of your ad campaigns. You can customize your budget and bids at any time to test what’s working well, and to test new keywords.
The goal of AMS is to help sellers find more customers and advertise their products more efficiently. Similar to Google Ads, Amazon has lots of ways you can connect your products to relevant customers who are actively looking for products like yours.
- Sponsored Products – Target by keyword appears below search results
- Headline Search Ads – Target by keyword appears above search results
- Product Display Ads – Target by competitive or similar products or by interest and appears on product detail pages