Content Marketing

Content Marketing

TAKE YOUR BUSINESS TO THE NEXT LEVEL

Great quality content is what fuels your campaigns. Content is one of the most powerful business tools as it can engage users and drive conversion. Not only it drives traffic to your website, but it also educates customers, which helps them in their buying decision. Content marketing has become an essential part of the digital strategy. Creating compelling content and getting it through the right online marketing channels are the two major challenges as you have to catch the pulse of readers. At BrandSattva, our content marketing team comprises of experts in content creation and promotion. By providing useful content through the most effective channels to your consumers, we are not only helping you acquire new customers but also making existing customers more loyal towards you.

Content Marketing

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing high-quality, valuable, relevant, and consistent content to attract and retain your audience — and to drive profitable customer action.

Content marketing much more than just a buzzword. The focus of content marketing is to create and distribute content that is highly valuable, actionable, and designed with a clear audience in mind. The ultimate goal of content marketing is to prompt a customer response that is both focused and profitable.

We provide an end-to-end solution, starting with a content strategy to the creation of rich and optimized content, and its distribution across diverse channels to engage the audience and build the business brand. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience.

Reasons to Invest in Content Marketing

Great Potential For ROI
Returns on your investment come in different ways, such as customer acquisition, brand visibility, brand reputation, and traffic. With an effective content marketing strategy, your business will experience great returns.
Strengthen your Brand Authority
When it comes to the content, quality is what you must never compromise. With the right content marketing strategy, you can create authority and reliability, which is an essential factor in marketing.
Increased Conversion
The ultimate goal of any marketing efforts is to guide our target audience down to the sales funnel. When you want to build a relation and drive sales, content marketing is the most effective way to turn visitors to customers.
Larger Remarketing Audiences
Content marketing allows you to create highly refined remarketing audiences based on your site traffic, a super-effective technique for increasing your conversion rates.
Builds Trust with Consumers
When people get used to seeing your content regularly, they begin to think of your business as a trusted resource. If readers find your content engaging, entertaining, and helpful, you can build trust with your audience quickly.
Boost your Social Traffic
Today, social media is the best marketing platform. Syndicating your content on social media platforms will help increase the exposure. Over time, you will earn more traffic and followers for your brand on social media.

Native Content Marketing/Advertising

Native advertising is a type of online marketing characterized by a streamlined ad placement and the targeted and valuable information that it provides to a specified demographic. Native ads are often found in social media feeds, or as recommended, content on a web page. Unlike display ads or banner ads, native ads don’t look like ads. They look like a part of the editorial flow of the page. Native advertising refers to a single and specific way for marketers to distribute content. Whereas, content marketing refers to a larger practice of advertising and content distribution as a whole. There are plenty of content discovery platforms available. Here are a few popular content discovery platforms which will help in native advertising:

Types of Native Ads

In-Feed Units
Paid Search Units
Recommendation Widgets
Display Ad with Native Elements

Why Choose Brand Sattva?

We are a performance digital media agency that brings high-quality services. Our expert team of content and strategy align with your target audience and business objectives to bring effective results. Here's how our content marketing service works.

Content Research
Content Marketing Strategy
Content Creation
Content Marketing Channels
Management and Scheduling
Publishing and Promotion
Content Optimization
Tracking & Reporting

Our Content Marketing Expertise

At BrandSattva, we have built strong capabilities in delivering content of every conceivable type to fit all your branding/marketing/communications requirements.

Blog Content Creation
White Papers
Infographics
Case Studies
Press Releases
Social Media Posts
Native Content
eBooks