As we move towards the last quarter of 2020, new trends wait for us in 2021. While the world moves towards development, emerging Digital Marketing trends will keep digital marketers on their toes to deliver the best in the coming year.
New technologies, techniques, and ever-changing algorithms will keep digital marketing teams on a short leash. However, Digital Marketers are anticipated, to take more control of the customer experience in the coming year, it will be interesting to see the matchmaking.
As we all know, digital marketing is a mix of a lot of moving parts like SEO, Paid Search, Social Media, Marketing Automation, Paid Media, and many more and integral part of our jobs as digital marketers is to stay abreast with upcoming trends and insights, so our digital marketing campaigns remain prolonged.
As we move into a new decade and technologies stay changing rapidly, it is necessary to stay updated with these digital marketing trends in 2021!
Smart Bidding a subset of automated bid strategies in Google Ads, use machine learnings to optimize the campaigns and give the best possible conversions or conversion values with a feature called “auction-time bidding”. Target CPA, ROAS, Maximize Conversions, Enhanced CPC are all Smart Bidding strategies.
As we move ahead with technologies, smart bidding and automation will become a norm in the coming years. These improvements will help digital marketers to improve conversions for their brands.
Enabling Voice Search
“Alexa, turn lights to movie mode.”
In 2018, internet penetration in India augmented like never before registering a remarkable growth of 40 million new users every year. Inexpensive smartphones, combined with reasonable internet packages, helped digital reach beyond big cities. As a result of this, 400 million Indian consumers are now online.
A study led by Nokia in 2018, shows a 270 percent rise in voice searches across India. And, businesses are now making their offerings available on voice searches.
Voice searches have become mainstream in national languages like Hindi, recording a rapid growth YoY. Voice search as a platform has become the most prominent source of data for possible car buyers and is mounting as a guide for various services like beauty to cleaning solutions.
Image Courtesy: Google India
Now that we know our consumer’s behavior towards voice search. How do we leverage the opportunities from this emerging trend?
We’ll leave that on the expert digital marketers to strategize it for their brands.
Social Platforms have arisen as a major driver for digital marketing campaigns. Platforms like Facebook, Instagram are widely used to reach a relevant audience base and increase conversions. In a recent study, it was studied that
“60% of Instagram users say they discover new products on Instagram.”
Social platforms have noted this fact that audiences are using the platforms to buy and are simplifying it for sellers to trade via social platforms.
For a while, social media platforms like Instagram and Facebook have derived several methods for stores to create shoppable posts, which you can simply tag and buy products directly from the platforms.
With this evolution of “Social Commerce,” retailers can reach new potential buyers, reduce the conversion path, and provide buyers with good product experience.
A digital marketer, while crafting a strong digital marketing campaign, cannot deny the fact that content is the king. In the end, people browse the Internet for quality content no matter if it’s an interesting blog post, a splendid gallery of photos, or an engaging video that passes the message, either educate, solve the problems, or entertains. If you can achieve any of the three, you have a strong content which can glue the audiences.
The amount of content present online only displays or is just conveying a message. However, with the emergence of interactive content, users can do much more than just reading and consuming the message — maybe they can take a poll or play a quiz. That is helpful in faster brand recall as compared to just displaying the content piece.
While the Ads campaign is a primary stream of traffic, there is no denying that Ads sometimes can be very annoying. Around 27% of internet users will make use of Adblockers in the year 2021.
With precise targeting and correct placements, the damage might be negligible. On the other hand, instead of convincing customers to avoid ad blockers, readjust your advertising campaigns to avoid the blockers.
Image and Video SEO (Visual Searches)
Oh, that dress is so beautiful, but what brand is that where will find one similar? We all have experienced this many times. But with technologies such as Google lens and visual search, you might get your hand to that dress.
Image and video SEO is becoming a popular trend, especially for e-commerce brands. Make sure to direct your SEO efforts to image and video optimization to steal away those visual searches from your competitors.
Local SEO (Google my Business)
The “near me” searches are increasing day by day. Best Chinese restaurants near me, pizza near me, Punjabi restaurants near me, vegan restaurants near me, etc. such types of search have grown in this era of the pandemic.
If you own a local business and want to rank for “near me” searches then, make you put effort into local SEO. Local SEO has been there for a long and is becoming increasingly important for local business owners. Google My Business listing provides essential information about your hours, services, contact number, and location.
Evolution of AR & VR
Augmented & Virtual Reality have ignited in popularity over the years and are rapidly gaining momentum in the digital ecosystem. While Virtual Reality was the extra prevalent than Augmented Reality, as we progress, it is anticipated that Augmented Reality will outperform Virtual Reality in the coming years.
However, AR & VR were also considered to be tough competitors in the industry as both were fighting their way to make a mark. But it is necessary to note that, AR & VR shouldn’t be competitors as both have their own merits and should work in agreement to create a new customer base and better business experience.
Augmented Reality is already being used by major companies to provide their users with a good experience. Within the app loaded with AR technology, customers can now see a piece of furniture in their living room to get the gist of the interiors even before purchasing and then possibly regretting.