What is Media Buying?
Digital media buying is the process of purchasing placements for advertisements on websites, apps, and other digital platforms. Media buying falls into the paid media category and means obtaining media space and time for displaying ad creatives. When buying media, the goal is to find the right place, time, and context to deliver relevant ads to the target audience and increase conversion rates, sales, or brand awareness.
Digital Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms, so they must be available for the time-slot when it is convenient for the advertiser to place the ad.
Digital media buying approaches give us access to nearly 40 billion impressions every day across every channel: display, mobile, video, search, and social. Each offers its advantages, and CMS will make suggestions based on your company’s end goals.
At BrandSattva, we take full responsibility to find the best vendors in line with the media plan, track the performance of campaigns, and use goal-based optimization maximizing efficiency.