What is Media Planning?
Media planning and management require finding the most appropriate media platforms to advertise the company’s products and services. Media planning and strategy can be a challenging role, involving multiple areas of expertise. While planning a media strategy, it is essential to understand the strengths and role of each format, how your target audiences respond to them. Goals, audience, reach, frequency, and budget are some of the few factors you must consider in media planning.
You must consider the needs of the target audience as well as the goals of the business while creating a media plan. Media planners must work with media buyers and the client to develop a strategy to maximize ROI.
At BrandSattva, we manage media planning and management to get our clients the best ad spaces at the best rates. We develop integrated, cross channel media campaigns, and also make recommendations that help you get better ROI.