What is Search Engine Marketing?
Search Engine Marketing (SEM) is online advertising using multiple methods to improve market visibility and exposure for a brand, product, or service.
With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs). SEM is one of the most effective ways to promote your products and services and grow your sales. It is also an essential part of building brand awareness. By presenting the users with an ad that’s related to what they are interested in, you are reaching a highly receptive audience.
SEM includes SEO, Social Media, PPC, Content, YouTube, etc. Google Ad Words is by far the most popular paid search platform used by Paid media experts, followed by Bing Ads. The best part of Search Engine Marketing is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.