What is SEM / PPC?
Search Engine Marketing (SEM) also known as Pay Per Click marketing is a type of online advertising and digital marketing to improve visibility for brands and helps in reaching relevant audiences.
With SEM/PPC services, brands pay for ads to appear as search engine like Google. SEM is one of the most effective ways to promote your products & services and increase sales. It is also an essential part of building brand awareness. By presenting the users with an ad that’s related to what they are interested in, you are reaching a highly receptive audience set.
Google Ads is by far the most popular paid search platform used by Paid media experts, followed by Bing Ads. The best part of Search Engine Marketing is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment.
Having said that, SEM/PPC not only helps you reach relevant audiences but can be used as a lead generation machine if done correctly. Google Ads can assure guaranteed flow of leads/sales if its backed up with a SMART strategy.