What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing digital marketing assets so that search engines like Google, Bing & Yahoo can find its content, index it, and deliver it to users based on specific search intent. The search results are often referred to as “natural,” “organic,” or “earned” results.
SEO may target different kinds of search, including image search, local search, video search, news search, and industry-specific vertical search engines.
There are three main SEO factors like Technical SEO, On-Page SEO, Off-Page SEO (Link-Building) which helps your digital assets gain credibility online. SEO improves your website’s overall visibility and search-ability. Here are a few reasons why businesses need SEO services to uplift their brand.
Over the years, SEO optimization has evolved with numerous changes made by Google in their Algorithms. Focus of SEO has now subsequently changed towards understanding of your audience and their intentions. This gave birth to various SEO services like Local SEO optimization, E-commerce SEO services, to name a few.