Digital marketing refers to advertising efforts through different digital channels such as social media, email, web applications, search engine ads, etc. Digital marketing is referred to as an affordable and effective marketing effort than traditional marketing.
Though the term became popular in the early 2000s, digital marketing goes way back. While digital marketing gives a huge system of different channels to brands, it is much more complex, and marketers need to dive deep to discover strategies to make use to maximize the potential. Digital marketers use various techniques to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship.
Let us look at a few popular digital marketing strategies used by both marketers and businesses.
Search engine optimization (SEO)
SEO is the practice of improving the quantity and quality of traffic to your website by optimizing the content on the webpages. It also means making the web page structure easy through different types of optimization techniques such as content, technical, and promotion for search engines to index your website content.
SEO strategy mainly consists of three SEO optimization techniques:
- On-page Optimization
- Off-page Optimization
- Technical Optimization
Let us dig in and understand all the three SEO techniques:1. On-page/On-site Optimization:
The on-page SEO technique is optimizing the web pages’ content for search engines and users. It includes optimizing page titles, content, internal links, URLs, etc. with the relevant targeted keywords.
Google keeps on updating the algorithm so that it can better serve the user’s search intent, and deliver relevant results.
2. Off-page Optimization:
Off-page techniques are the actions taken outside of your website to support the SERP rankings through backlinks. It is highly valuable because it tells the search engines that the content on your website is important.
3. Technical Optimization:
Technical SEO refers to making your website’s technical structure simple for crawling and indexing by search engines. Creating a strong technical foundation for your website will go a long way in satisfying and delighting your users.
Content marketing is another effective digital marketing strategy. It is a strategic approach focused on creating and promoting high quality, relevant, and valuable content to attract the targeted audience through web pages, infographics, podcasts, videos, eBooks. With content marketing, you answer your audience, builds trust, connect with your customers, and generate sales.
Social Media Marketing
With increasing social media usage, it is one of the most effective marketing strategies. Social media platforms such as Facebook, Twitter, LinkedIn, Instagram, etc., can be used in both organic and paid marketing techniques. SMM helps you to connect with the customers, increase your brand awareness, and boost your leads, and sales.
Pay Per Click (PPC)
PPC marketing is a form of online advertising in which advertisers calculates the costs when users click their ads. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. PPC allows you to get your brand out there and bring more people as the organic results are growing. PPC directs the right customers at the right time to your ads.
Affiliate marketing is the process of earning a commission by promoting products and services for other people or businesses. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. Affiliate marketing is a flexible and affordable method to promote your brand and generate new leads.
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Email marketing helps you connect with your target audience to promote your products and services to increase sales. Email marketing helps you build relationships with prospects, leads, current customers, and even past customers as it gives you a chance to speak directly to them.
Inbound marketing is a strategy that attracts customers by creating valuable content and experiences customized for your target audience. It forms connections they are looking for and solves the problems they already have. Inbound marketing offers better lead generation, improved sales, boosted revenue growth, better brand visibility, and awareness, and so much more.
Sponsored content is another effective digital marketing strategy paid by an advertiser that is created and promoted by another brand, publisher, or influencer. It is becoming a popular way for a brand to advertise their products and services and publishers to generate income. When done correctly, sponsored content can get three times more leads than paid search advertising.
Digital marketing can help you reach a large audience in a way that is both cost-effective and measurable. It gives you the ability to interact with your prospects and learn exactly what they are looking for. It is all about building an online presence. Most of all, digital marketing is the future of marketing.